{"id":2798,"date":"2026-03-09T11:53:08","date_gmt":"2026-03-09T09:53:08","guid":{"rendered":"https:\/\/hairdreamsretail.co.za\/shop\/?post_type=product&#038;p=2798"},"modified":"2026-06-17T16:11:04","modified_gmt":"2026-06-17T14:11:04","slug":"brasil-cacau-gradual-smooth-serum-215ml","status":"publish","type":"product","link":"https:\/\/hairdreamsretail.co.za\/shop\/shop\/brasil-cacau-gradual-smooth-serum-215ml\/","title":{"rendered":"Brasil Cacau Gradual Smooth Serum, 215ml"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p><strong>Revolutionary Hair Smoothing &amp; Straightening Treatment<\/strong><br \/>\nReset the clock on your hair smoothing and straightening treatment with cutting-edge technology that delivers an instant and long-lasting straight hair effect. This memory effect and frizz control treatment provides sleek, straight results with just a few sprays, and the more you use it, the straighter your hair becomes over time.<\/p>\n<p>Perfect for achieving fast, ultra-straight blow-dry&#8217;s, it also serves as a maintenance product between straightening and smoothing treatments. This formula leaves your hair glossy, smooth, and sleek without altering or stripping colour, making it safe for colour-treated hair.<\/p>\n<p><strong>Technology:<\/strong><\/p>\n<ul>\n<li><strong>ShineSilk<\/strong>: Offers long-lasting frizz control, even in environments with up to 80% humidity.<\/li>\n<li><strong>Cocoa<\/strong>: Moisturizes and increases hair elasticity to prevent future damage while also serving as a heat protector.<\/li>\n<li><strong>SoftLiss<\/strong>: Provides a memory effect, with enhanced smoothness after each use.<\/li>\n<\/ul>\n<p><strong>Please Note<\/strong>: Not recommended for use during pregnancy.<\/p>\n<p><strong>How to Use<\/strong>:<\/p>\n<ol>\n<li>Spray the serum evenly onto clean, damp hair and comb through from roots to tips.<\/li>\n<li>Blow-dry hair thoroughly.<\/li>\n<li>Use a <a href=\"https:\/\/hairdreamsretail.co.za\/shop\/product\/brasil-cacau-accelerator-titanium-iron-230oc-32mm\/\">flat iron<\/a>, making 3 passes over small sections of hair from roots to ends.<\/li>\n<li>When the straightening effect fades, reapply serum and blow-dry to reactivate the memory effect, or simply comb through as needed.<\/li>\n<\/ol>\n<p><strong>Tip<\/strong>: For best results, use specialized products designed to extend the life of your straightening treatment.<\/p>\n","protected":false},"featured_media":6828,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[216,205,211,233,228],"product_tag":[166,135,156,138,246,247],"class_list":["post-2798","product","type-product","status-publish","has-post-thumbnail","product_cat-frizzy-hair","product_cat-brasil-cacau","product_cat-dry-hair","product_cat-styling-products","product_cat-treatments-masks-protectants","product_tag-at-home-hair-straightening-treatments","product_tag-enhances-hair-curls","product_tag-frizzy-hair-treatments","product_tag-remove-frizz-static","product_tag-smooth-hair-treatments","product_tag-straightening-smoothing-treatments","first","instock","featured","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/product\/2798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/comments?post=2798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/media\/6828"}],"wp:attachment":[{"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/media?parent=2798"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/product_brand?post=2798"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/product_cat?post=2798"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hairdreamsretail.co.za\/shop\/wp-json\/wp\/v2\/product_tag?post=2798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}